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Case study
A global ridesharing company asked us to develop a regional regulatory framework for the emerging sharing economy and challenge legacy regulations slowing the growth of ridesharing.
We aligned the client’s market presence with national development priorities such as mobility, economic opportunity generation, and micro entrepreneurship.
This partnership driven approach changed the client’s relationship with operator partners and transitioned its relationship with the government from a regulator-regulatee dynamic towards a partnership dynamic.
We exposed competitiveness gaps relative to key global benchmarks to build government support for regulatory modernization.
New, modern regulations for ridesharing were enacted in several countries which have created significant economic opportunities, catalyzed social change, and paved the way for the growth of other sharing economy companies.
The Egyptian Parliament passed one of the region’s first ridesharing laws. The law legalizes the activity of ridesharing technology companies, removes barriers to flexible earning opportunities for thousands of Egyptians, and eliminates legacy barriers that shielded industry incumbents from competition. Thsi was followed by several other countries in the MENA also adopting ridesharing regulations.
Securing a favorable path to regulating ridesharing has resulted in over 500,000 economic opportunities so far. This includes more than 200,000 economic opportunities in Saudi Arabia, 150,000 in Egypt, 60,000 in Pakistan, and thousands of opportunities in Jordan, Lebanon, and the United Arab Emirates
