Career fairs might help shape potential recruits' opinions of labor market opportunities

  • More than half of the companies represented at Tawdheef were from the public sector
  • Small and medium-sized enterprises (SMEs) were noticeably absent

In “The Vocational School Fallacy in Development Planning” Foster (1964) remarks “Aspirations are determined largely by the individual’s perception of opportunities within the exchange sector of the economy, destinations by the actual structure of opportunities in that sector”(p. 151). 

From this perspective, career shows serve as an important bell weather that calibrates the public’s perceptions of labor market needs.

Last week, Abu Dhabi hosted its annual Emiratization career fair Tawdheef. Assuming that Foster’s assessment of labor market decision-making is accurate, the over 30,000 people, 44% of whom were Emirati, presumably shape their opinions of labor market opportunities based on the companies participating in the such events. 

The Tawdheef exhibitor list shows that 50 companies participated in the event:

  • Approximately 54% of the companies attending the event were public sector companies or government-owned corporations, with the remaining entities from the private sector
  • The majority of company exhibitors were from the Finance, Insurance, And Real Estate, Manufacturing, Public Administration, and Transportation, Communications, Electric, Gas, And Sanitary Services sectors
Conspicuously absent were representatives of the UAE’s small and medium sized enterprise (SME) sector.

This was despite the prominence of the sector in the UAE and the high employment concentration in small businesses in the UAE and across the Arab region. This was also the first time in the past six years Tawdheef has been hosted that only firms with immediate job opportunities for UAE nationals were permitted to exhibit. 

This prompts the question: exactly how many jobs are on offer at such events? We estimate around 2,900 jobs.

To assemble the below estimates we relied on data from official Tawdheef communications in the media. To approximate the number of jobs on offer for the remaining exhibitors which did not list the quantity of jobs they were recruiting for at the event, we scoured the online recruitment sites of each company and consulted the sites of Tawdheef’s recruitment partners (Bayt.com, Akhtaboot, GovJobs, and Monster.com).  In many cases, companies which participated in Tawdheef did not have any jobs listed on online recruitment channels which career fair attendees could apply to.

Company Sector Industry Estimated Number of Jobs
Abu Dhabi Airports Company (ADAC) Public Transportation, Communications, Electric, Gas, And Sanitary Services 9
Abu Dhabi Commercial Bank (ADCB) Public Finance, Insurance, And Real Estate NA
Abu Dhabi Council for Economic Development (ADCED) Public Public Administration NA
Abu Dhabi Investment Authority (ADIA) Government-owned corporation Finance, Insurance, And Real Estate NA
Abu Dhabi Islamic Bank Private Finance, Insurance, And Real Estate NA
Abu Dhabi National Energy Company - TAQA Government-owned corporation Manufacturing NA
Abu Dhabi Police GHQ Public Public Administration NA
Abu Dhabi Quality & Conformity Council Public Public Administration 6
Abu Dhabi Tourism and Cultural Authority (ADTCA) Public Public Administration NA
Abu Dhabi Water & Electricity Authority (ADWEA) Public Transportation, Communications, Electric, Gas, And Sanitary Services NA
Advanced Integrated Systems Private Manufacturing 200
Al Mansoor Group Private Manufacturing NA
AL Mansoori Specialized Engineering Private Manufacturing 1000
Al Wathba Company for Central Services Private Manufacturing NA
Commercial Bank International Private Finance, Insurance, And Real Estate 6
Department of Transport Public Transportation, Communications, Electric, Gas, And Sanitary Services NA
Dolphin Energy Limited Government-owned corporation Manufacturing NA
DU - Emirates Integrated Telecommunications Co. Government-owned corporation Transportation, Communications, Electric, Gas, And Sanitary Services 160
Emirates Advanced Investments Private Manufacturing NA
Emirates Aluminum Government-owned corporation Manufacturing 250
Emirates Nuclear Energy Corporation Government-owned corporation Transportation, Communications, Electric, Gas, And Sanitary Services 500
Ershaad Private Services 30
Etihad Government-owned corporation Transportation, Communications, Electric, Gas, And Sanitary Services 46
Etihad Rail Government-owned corporation Transportation, Communications, Electric, Gas, And Sanitary Services NA
First Gulf Bank Private Finance, Insurance, And Real Estate NA
General Holding Corporation (GHC) Government-owned corporation Manufacturing 43
Halliburton Private Manufacturing 48
Health Authority Abu Dhabi Public Services 41
HSBC Bank Middle East Limited Private Finance, Insurance, And Real Estate 11
Khalifa Fund For Enterprise Development Public Public Administration NA
Millennium & Copthorne Hotels Middle East & Africa Private Services 146
Mubadala, Al Mamoura Government-owned corporation Construction 3
Musanada Government-owned corporation Services 3
National Ambulance Company Government-owned corporation Services NA
National Bank of Abu Dhabi Private Finance, Insurance, And Real Estate 10
National Health Insurance Company (DAMAN) Government-owned corporation Services 50
New York University Abu Dhabi Private Services 15
Oasis Hospital Private Services 15
Petrofac Emirates LLC Private Manufacturing 20
Presidential Guard (PG) Public Public Administration NA
Sawaeed Private Services 22
Schlumberger Private Manufacturing 1
Standard Chartered Bank Private Finance, Insurance, And Real Estate 30
State Security Department Public Public Administration NA
Tabah Foundation Public Services 4
Telecommunication Regulatory Authority (TRA) Public Public Administration 6
Total Private Mining 4
UAE Exchange Private Finance, Insurance, And Real Estate NA
Union National Bank Private Finance, Insurance, And Real Estate 201