In our recent blog post Top Arab Government Facebook Pages: How Does Your Organization Compare? we looked at the leading Facebook pages of several institutions involved in the education and skills formation sector in the GCC. Below we show a breakdown of when these entities started their accounts by quarter. While it is difficult to draw a causal link between the timing of account openings and political events that unfolded as part of the Arab Spring or simply the rise of social media users regionally, the majority of Arab public sector social media accounts were opened in mid-2010 and throughout 2011 with some entities in Bahrain adopting social media as early as 2009.
Posts Tagged ‘Social media usage’
Tags: Account establishment trends, Arab governments, Arab public sector, Arab Spring, Social media, Social media usage
Posted in Arab Government Social Media Use, Arab labor markets, Education and national skills systems, Research and Insights, Uncategorized | Comments Off on Public Sector Social Media Account Establishment Trends in the GCC Education and Skills Formation Sector
While the contribution of social networks to the political debates surrounding the Arab Spring has been frequently written about, an equally important question is whether Arab public sector entities have reciprocated by increasing citizen engagement through social media channels. In this analysis we look at the case of Bahrain from 2010 to September 2012 to determine if social media use has increased at public sector institutions if Bahrain. We plan to add additional countries to this analysis in the near future to determine if the trends seen in Bahrain occur in other GCC countries.
We looked at a select sub segment of Bahraini government entities involved in employment and skills formation, an issue that has been at the center of debates across the region. We find mixed evidence for widespread increased social media use amongst public sector entities involved in education and employment, but we do see a rather dramatic increase in the social media activity of the Ministries of Education and Labor in Bahrain. This finding suggests that the communication strategy of government entities on social media sites is not unified.
In the interactive motion chart available by clicking here, we show the dramatic rise in social media use at select public sector institutions in Bahrain.
Tags: Account establishment trends, Arab governments, Arab public sector, Arab Spring, Government social media use, Public sector social media use, Social media, Social media usage
Posted in Arab Government Social Media Use, Arab labor markets, Education and national skills systems | Comments Off on Have Arab World Civil Movements Impacted Public Sector Social Media Use?
In our previous post The Strategic Use of Social Media by Arab Governments: 13 Arab Government Social Media Initiatives we looked at innovative new ways Arab public sector institutions are integrating social media into their service delivery. In this post, we have compiled a list of Arab public sector institutions involved in education and skills formation in the GCC countries to determine which are the most effective at engaging citizens via Facebook.
Qatar Foundation tops the ranking. However, Qatar Foundation’s affiliation with FC Barcelona, global marketing campaigns, and bilingual posts heavily bias the geographic distribution of their Likes towards Facebook users outside the region. While several Saudi entities feature highly on the ranking, there are many examples of government institutions from the less populous GCC countries which are drawing a high level of participation from their citizens. In a future post, we will delve deeper into these rankings.
A Small Disclaimer
The table below updates dynamically with the most recent data, so check back often to see how your organization compares. Hit refresh on your browser in the event the table shows “Thinking…” You may need to refresh several times and wait a few minutes since the code is pulling a lot of data !
Tags: Account establishment trends, Arab government use of Facebook, Arab governments, Arab public sector, Arab public sector use of Facebook, Arab Spring, Government social media use, Public sector social media use, Social media, Social media usage
Posted in Arab Government Social Media Use, Research and Insights, Uncategorized | 1 Comment »
The role of social media in the Arab Spring provides very tangible evidence of its potential effectiveness in inspiring social and civic participation. These events have raised the stakes for regional governments to develop cohesive social media strategies to inform and engage the public. This post highlights 13 examples of social media use by Arab governments.
Citizen Engagement and Informed Participation by the Public
Providing information on government services
Bahrain uses social media platforms such as Facebook to raise awareness about its smart phone based applications via which citizens can access eServices. For example, the Health Locator App provides an interactive map to locate hospitals, health centers, and pharmacies in Bahrain.
For Egypt’s historic election, the Egyptian government used Facebook to reach out to Egyptians abroad to ensure they registered for the presidential and parliamentary elections.
News-oriented posts (Breaking News, latest news from administration, photo of the day)
His Highness Sheikh Mohammed bin Rashid Al Maktoum covers breaking news and follows his activities in both English and Arabic. With 1 million + Twitter followers Sheikh Mohammed in the most followed Arab leader.
Digital Diplomacy and Real-time interviews with public officials or quotes from major speeches as they happen
With the exception of Sheik Mohammed in the UAE, we are unaware of any examples of real time interviews of Arab leaders similar to the Obama administration’s chats that have taken place on YouTube, Google+, and Twitter.
Crowdsourcing ideas around public policies and responding to questions about policies
Although there are a number of government excellence awards in the Arab World, none have leveraged social media to crowd source and vote on public policies. An interesting example is the Securing Americans’ Value and Efficiency Award which enables federal employees from across the government to submit their ideas for efficiencies and savings as part of the annual Budget process. The public then votes online to choose the winner with the winner invited to Washington to present their idea to the President. Over the past three years, federal employees have submitted more than 75,000 cost-cutting ideas through the ward.
Links to press conferences and external media to draw link between public policy and results
Several Tunisian Ministries run Facebook pages that feature press conferences and show ministers on the ground performing their duties.
In May 2012, a fire broke out at a major shopping mall in Qatar. The Qatar Ministry of the Interior resorted to Twitter to inform the public on the progress of rescue efforts.
Citizen Engagement with Government
Virtual town halls in which citizens pose questions to policy makers in real time
Beginning in 2000, Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, started using technology to host virtual townhalls. His most recent townhalls are hosted on the Ministry of Cabinet Affairs website and allow citizens to ask questions about the government, its strategy, and ministries. Although it isn’t clear if the questions are posted in real time or hand-picked , Sheikh Mohammed answers each and the reply is posted on the department’s website.
Venues where citizens can report issues in their communities
Through Abu Dhabi CityGuard, citizens, referred to as “customers,” can report public safety, consumer protection and environmental issues by taking a photo, movie or audio of the reported incident and tagging the location on a map. CityGuard is an attempt to increase civic participation and involves a partnership between Abu Dhabi Emirate, Abu Dhabi Police, Department of Transport, Abu Dhabi Food Control Authority and Health Authority – Abu Dhabi.
Portals for citizens to find, download, and assess government data, empowering citizens by allowing them to view information from diverse sources, solve problems, and build awareness of government’s role in activities affecting daily activities
Bahrain, Morocco, Saudi Arabia, and UAE all have open data portals that allow the public to participate in government by providing downloadable datasets to build applications, conduct analyses, and perform research.
Cultural Engagement and Heritage Promotion
Using images of national libraries, museums, or archives to engage the public in cultural activities
Qatar’s Museum of Islamic Art uses Facebook, Twitter, and Youtube to feature their collection and promote cultural participation. A recent partnership with the Google Art Project offers high resolution pictures of selected pieces in their collection.
Health and Social Awareness Campaigns
Reaching out to targeted populations to increase awareness of health and social issues to influence behavior change
With an estimated 50% of the Omani population under 25, The Ministry of Heath’s Let’s Rise campaign relies heavily on social media to promote healthy living by providing tips and advice on a range of health topics, including sports, food, and more.
Tags: Account establishment trends, Arab government use of Facebook, Arab government use of Twitter, Arab government use of YouTube, Arab governments, Arab public sector, Arab public sector use of Facebook, Arab public sector use of Twitter, Arab public sector use of YouTube, Arab Spring, Government social media use, Public sector social media use, Social media, Social media usage
Posted in Arab Government Social Media Use, Research and Insights, Uncategorized | 1 Comment »
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