In our previous post The Strategic Use of Social Media by Arab Governments: 13 Arab Government Social Media Initiatives we looked at innovative new ways Arab public sector institutions are integrating social media into their service delivery. In this post, we have compiled a list of Arab public sector institutions involved in education and skills formation in the GCC countries to determine which are the most effective at engaging citizens via Facebook.
Qatar Foundation tops the ranking. However, Qatar Foundation’s affiliation with FC Barcelona, global marketing campaigns, and bilingual posts heavily bias the geographic distribution of their Likes towards Facebook users outside the region. While several Saudi entities feature highly on the ranking, there are many examples of government institutions from the less populous GCC countries which are drawing a high level of participation from their citizens. In a future post, we will delve deeper into these rankings.
A Small Disclaimer
The table below updates dynamically with the most recent data, so check back often to see how your organization compares. Hit refresh on your browser in the event the table shows “Thinking…” You may need to refresh several times and wait a few minutes since the code is pulling a lot of data !