When it comes to cutting edge research on the societal impacts of information and communications technology, social scientists and public sector leaders turn to Sage Jounals’ Social Science Computer Review. Tahseen Consulting is honored to have its framework for public sector social media adoption highlighted as a potential model for Korean public sector entities to leverage social media in efforts to make government more open, transparent, and accountable in the article Social Media Risks and Benefits: A Public Sector Perspective.
View Our Arab Public Sector Social Media Engagement Model
To obtain a copy of the study “An Arab Open Government Maturity Model for Social Media Engagement” please go to: http://www.tahseen.ae/r&iopengovernment.html#header
Our analysis of Arab public sector social media engagement found that existing generalized evolutionary models of e-government and open government offer poor prescriptive roadmaps for increased use of public sector social media use in the Arab region. As shown in the table reproduced from the article below, Tahseen Consulting’s social media based engagement model is the only empirically derived adoption model based on public sector social media activity in the Arab World.
|Social media–based adoption and engagement||Consists of three stages for social media engagement, moving from one-way communication stage to service delivery and accessibility stage||Schwalje and Aradi (2013)|
|Consists of five levels of social media maturity, suggesting practitioners to achieve one level at a time||Lee and Kwak (2012)|
|Consists of three stages of utilization for citizen’s engagement in social media starting from Stage 1 (information socialization) and moving to Stage 3 (social transaction)||Khan (2013)|
for social media
|Consists of three stages social media adoption process, evolving from informally experimentation to wide form of communication medium involving strategy and policies for social media use||Mergel and Bretschneider (2013)|
Source: Reproduced from Khan, G. F., Swar, B., & Lee, S. K. (2014). Social Media Risks and Benefits: A Public Sector Perspective. Social Science Computer Review. doi: 10.1177/0894439314524701 available at http://ssc.sagepub.com/content/early/2014/03/26/0894439314524701.abstract.
The World Bank’s Communications for Governance and Accountability Program has also cited our research on how governments can use social media to engage with young citizens more effectively. The World Bank’s article Look Who Has a Megaphone… which cites our research is available here.